📈 Website: https://www.playclicky.com

📈 Started: 2023

📈 Team size: 1

📈 Monthly Revenue (MMR): $0

📈 Initial cost/investments: $40

📈 Platforms: Web

In your own words, tell us about your game?

Clicky is a competitive, time-based, precision clicking game. There are daily games to play, each with leaderboards to climb. The quicker the click, better the score.

The founders started on Clicky in their free time, taking inspiration from games like Final Fantasy 14 and Chess.com. Final Fantasy 14 has the notion of "dailies", tasks that can boost your character's progression further but those boosts are limited to to a specific day or week. Similarly, Chess.com has daily puzzles and leaderboards.

Clicky is an avenue for the founders to learn NextJS App Router (Server Components, Server Actions), Gaming on the Web ( Three.js, Photon, HTML), and general marketing.

What are three strategies you use to market your game?

✅ Sourcing content from actual industry game developers and posting online for mutual SEO. We are all looking for boosting our SEO traffic. Blogging is one of the tried-true ways to increase such traffic.

✅ Word of mouth, via friends and family, meetups. Dev meetups are great, given fresh new folks are always rotating into meetups every month. Everyone is building their own games, they all speak the same lingo, and expose you to new networks of people who can get exposed to your game.

✅ Social media ads, Twitter/Meta. Twitter has strong game dev communities that are open to new game devs and marketing. By converting static text into video formats, you can drive strong engagement via Instagram/TikTok.

What are three things that make a fantastic game?

✅ Replay-ability. It's a pretty large blow when you reach the end of a game. It can be borderline depression, i.e. what do I do now? Being able to extend the game via DLC, or creating mechanics that natively expresses replay-ability, is a great way to keep users engaged. On the other hand, endless content can have a burnout. The point is to find a healthy balance that helps keep users sane and playing.

✅ Simplicity. A good spot to be is, anyone, including your mom, should be able to pick up the game and play. Having that level of simplicity would increase your user base, and also increase the chances of your game going viral. Think of Wordle, Flappy Bird, or Candy Crush. Usually, games that are simpler to play are also simpler to get to market, allowing for quicker iteration/testing cycles. So consider not building that tutorial feature and rather simplify the game.

✅ Visually aesthetic. The game should be unique enough to be different. If it's just another 2D platformer, it's going to be hard to stand out. You can use colors, textures, mechanics, themes to really differentiate your game from the rest. As well, the game should be pleasant enough to keep folks around and not distracted. e.g. you cannot go full Retro colors, because that would be too distracting and possibly not unique. Perhaps with the adding the right amount of Retro theming, you can produce something quite unique and pleasant.